Until recently, so “the process of tagging pages easier,” was rather tedious and annoying for publishers. Collect code and “Chiclets” (logos) of each service to facilitate first bookmark service links and RSS feeds, then posting a mishmash of these relations in the vicinity of Web content to encourage visitors to feed subscribe or bookmark that the content by one of dozens of popular services.
This theory is hardly new to soap opera fans–we have heard it all before. Last summer I went on a vacation up in Maine to a house my family had rented for a week. My cousin Beth visited and while she was there I discovered that Beth was one of those addicted to FarmVille. Interesting enough, my cousin doesn’t fit the typical Zynga user profile at all. She’s a special needs school teacher, single with an active social life, buckets of friends and a passion for traveling and photography. Beth was also one of the few soap opera fans in the house aside from my mother. Every day, Beth and I would stop what we were doing to tune into General Hospital and share a cocktail or two.
Generate New Ideas – I will often say that in technology “nothing is really new, rather a novel approach to the same thing.” It’s the same in media. Novel approaches are great and allow innovation. If you are good at generating novel approaches to business problems – people will listen.
Examples of social media applications are Wikipedia (reference), Facebook (social networking), Last.fm (personal music), YouTube (video sharing), Second Life (virtual reality), Flickr (photo sharing) and Twitter (microblogging). Many of these social media services can be integrated via social network aggregation platforms like TweetDeck, Mybloglog and Plaxo.
Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Good source of information is, Jeremiah Owyang.
Try to put a bit of attention into the aesthetic design of your site. This should be done so that you can grab the attention of your visitors, not to grab the attention of search engines. Remember that in the long run, you are in business to please your readership.
Above all, never give up! Many people give up on their content marketing too soon! Success could be just around the corner, just as you’re starting to feel like nobody at all is paying attention.